BUSINESS TIP 02: Sell The Problem

As Ben Feldman rightly puts it, "Don’t sell life insurance. Sell what life insurance can do.” When you offer to solve a problem or fill a void, you are speaking the customers language. It’s the best way to get their attention. 

Try to imagine yourself in your customer’s shoes. In fact, if it’s shoes you’re offering, sell comfort and performance to customers tired of footwear that falls apart and leaves blisters. 
If you’re selling beverages, sell the feeling of renewal after a long day. 
When you do this, you involuntarily communicate concern and love for them. They see value instead of cost and they are then moved to buy your service or product. 

So henceforth, quit pushing products in the face of your customers, if you can't explain the benefits they stand to get, you would not only be losing sales but also your brand reputation would diminish. It's that serious. 

To your Success... Yours inspirationally, 
#work #working #job #myjob #office #company#bored #grind #mygrind #dayjob #ilovemyjob#dailygrind #photooftheday #business #biz #life#workinglate #computer #instajob #instalife#instagood #instadaily


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TundeGold is Digital Media Certified and an H.R Specialist. He is a Blogger who loves writing on topics relating to Leadership and Career Development. Click HERE to view His Full Profile


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