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TundeGold is Digital Media Certified and an H.R Specialist. He is a Blogger who loves writing on topics relating to Leadership and Career Development. Click HERE to view His Full Profile


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ABOUT SERVANT LEADERSHIP











 ABOUT SERVANT LEADERSHIP

Servant leadership is a philosophy and set of practices that enriches the lives of individuals, builds better organizations and ultimately creates a more just and caring world.

While servant leadership is a timeless concept, the phrase “servant leadership” was coined by Robert K. Greenleaf in The Servant as Leader, an essay that he first published in 1970. In that essay, Greenleaf said: “The servant-leader is servant first… It begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions…

The leader-first and the servant-first are two extreme types. Between them there are shadings and blends that are part of the infinite variety of human nature.
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It is rhetorical to ask if servant- leaders exist in Nigeria,  because your guess is as good as mine. However, before we start pointing accusing fingers to our political leaders,  let us note that this theory can be applied to every level of governance, right from family,  the head of the home is supposed to be a servant leaders,  also in the classrooms where we have class prefects,  he/she is supposed to be a servant-leader etc. If we as a people hold tenaciously unto this philosophy in every unit of leadership,  then we won't be where we are as a Nation,  cos it is the units or fragments of leadership that eventually produces the ultimate national leaders.
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Furthermore, let's always be conscious that as citizens, we are all stakeholders in the  Nigeria Nation. The prosperity and Destiny of our Land solely depends on us , ONLY NIGERIANS CAN FIX NIGERIA .

Going forward, the way forward out of the mess we have found our serve as a Nation,  is to deliberately use our vote to entrench servant leadership by allowing people with such tendencies to ascend the throne of our polity. .

Yours inspirationally,
@iamtundegold

#tundegoldinspires
#LEADERS #leadershipexcellence #WisdomSnippet #GodblessNigeria

12 FAST SELLING SKILLS IN NIGERIA AT THE MOMENT

Image result for 7 skills selling fast in Nigeria



12 FAST SELLING SKILLS IN NIGERIA AT THE MOMENT:

The need for acquisition of skills in a country like Nigeria where poverty and unemployment rate is high cannot be over emphasized.

It is unfortunate that the Nigerian education system does not  allow for talent identification, development and skill acquisition. Where there is no availability of white collar jobs, one has to make good use of a skill to survive. Parents should go extra-mile to ensure that their children and words acquire a skill or two in addition to school certificates.There are many vocational skills in high demand in Nigeria that can earn you more money than a four year degree, if you are willing to try out any vocational skill, you can pick from any below

1. FOOD SERVICES

There is an endless demand for food all over the world; I do not believe there can be too many food handlers or vendors because all human beings irrespective of their social strata must eat to survive and not every meal can be prepared at home.
I know excellent fine dining restaurants that are owned by people who have obtained degrees in non-food related fields.
Many young Nigerians have acquired training as chefs and have been able to build popular and successful food brands that have earned them both money and fame, some of them operate from the comforts of their home with the help of social media and the internet.
There are many caterers, bakers and their likes who make good money by running their brands online. Food service is an in demand vocational skill that enjoys a healthy outlook that keeps growing steadily.
Anyone with food service skills must definitely find a job if they are not yet ready to run their own business.

2. COMPUTER SUPPORT AND SERVICES

Computer software and equipment is a fast rising market, because the computer is useful and complex, creating a need for more specialists and technical support.
The good thing here is that one can acquire moderate vocational training on computer support and technology to earn a reasonable amount of money.


READ ALSO: 7 Digital Marketing Skills that Nigerian companies are hiring in 2018


3. HAIR STYLING AND BEAUTY SERVICES

There is a rise in demand for beauty services in Nigeria. Young men and women have broken boundaries in this industry by becoming owners of beauty brands and employers of huge labour.

Banke Meshida of Bmpro and Tara Durotoye of house of tara are owners of Nigerian leading make up lines that employed and trained many young Nigerians to be successful in the line of beauty.
Hair styling, like makeup is a trendy skill that is high in demand especially bridal hair styling. Individuals generally want to feel and look good and beauticians can help them achieve that.
This industry has grown and is still growing with good opportunities especially for people who are and desire to be self-employed.

4. DIGITAL MARKETING SKILLS:
Social media is proven to be an effective marketing tool in today’s world. Social media platforms are an effective vehicle for reaching millions of people simultaneously for business or leisure purposes.

There is a lot of money to be made on social media if its properly harnessed. Companies and brands recognize this and have begun to make use of it by hiring digital marketers.
Maxmise your social media accounts today by learning how to market goods and services online. All you will need is an internet connection, a mobile device or laptop.

5. MANUFACTURING SKILLS:

People acquiring vocational skills in the manufacturing trade are often hired to pass on the knowledge to another set of people or to work in manufacturing agencies.
Some of them have been able to manufacture their own products for sale. Products manufactured include liquid soaps, bar soaps, ointments, balm, detergents, disinfectants and stain removers.


6. TAILORING AND FASHION DESIGNING SKILLS:
Like beauty and hairstyling, the fashion industry is another industry with a very high demand rate that has provided an escape from unemployment and poverty for the Nigerian youth.
The driving force here is passion. Under six to twelve months, people who are passionate about fashion are able to acquire enough skill to help them start up their own tailoring shops and fashion lines.

Consistency in this industry actually pays off, some indigenous fashion labels that we have watched grow from scratch to top are designs by Mai Atafo, Deola Sagoe, LanreDasilva Ajayi and many other young ones doing remarkable jobs. They style celebrities and top government officials, royalties and others who can afford their services.

7. AUTO SERVICING SKILLS:

Commonly and fondly refer to as mechanics in Nigeria, provide essential services that cannot be overlooked. You will find mechanics shops in almost every Nigerian street or areas to provide fast relief and aid to people whose cars break down at odd places and times.
Regarded as a dirty job that requires much labour, it is a skill that is high in demand and if handled with expertise and professionalism will yield very good returns.

8. CONSTRUCTION SERVICES SKILLS:
Construction services include brick layers, electricians, elevator installers, building inspectors and others involved in the entire construction process.
Humans need shelter just like the need food and clothing. The demand for construction services is high because we need for our homes, schools, roads, hospitals and every other buildings for different purposes.

Most people who render these services did not acquire the knowledge from universities but from vocational training. You too can train in any of these fields and be successful.

9. CARPENTRY SKILLS:
Carpentry deals with wood carving, production and repairs. It is a high skilled trade that plays a vital role in our lives.
Our furniture at home, schools, offices, churches, recreational centres, hospitals and virtually everywhere are made by carpenters. It is a beautiful skill that is mostly underrated in Nigeria. The demand and returns on carpentry are equally high.

10. PHOTOGRAPHY SKILLS:

This involves the creation of durable and beautiful images by use of an image sensor or other related materials. Most people love to create and keep memories by taking photos while others communicate their stories to the world by photos.
There is a good market and demand for photographers in Nigeria with weddings as the largest market. One will be amazed at the costs of making photos and videos at weddings and other events.
There are many budding photographers showcasing their talents on the internet. Lagos state seems to be the home of photography because you will find many training schools here as well as many job opportunities.
Parties take place almost every weekend in lagos, photographers here are able to get gigs on regular basis

11. Video Editing is the manipulation and arrangement of video shots. Video editing is used to structure and present all video information, including films and television shows, video advertisements and video essays. Video editors are highly sought for in Nigeria today especially in the age where Organizations like Churches wants to put high Quality and professional videos online, a video editor is often needed in this regard. To be a Professional video editor, you will need to be versatile with different Video editing software like Adobe Premier Pro etc

12. Graphic Design/Animation: is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools. In this age, Graphic designers have evolved using computer software like illustrator to craft out powerful designs. Graphic designers and Animators are highly sought after by Brand organizations.

Do you Know any other fast Selling skill in Nigeria as at today? Drop your comments below!

-(excerpted: infoguidenigeria)

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TIS NOT MY TYPE







TIS NOT MY TYPE

Tis not my type who should keep praying and keep folding my hands... 

Tis not my type,  who should keep pointing fingers to leaders about their inadequacies,  yet my life does not qualify to mentor. 

Tis not my type,  who will discredit politicians and yet duplicate their behaviors in my own 'little corridor'... 

Tis not my type,  who will have 10k in pocket and prays for a beggar for Miracle to eat... 

Tis not my type who will tell a girl, I love you today, and yet consider using her as object for ritual tomorrow 

Tis not my type who will be asked to bring 100Naira to school and I would tell my parents, I was told to bring 300Naira.

Tis not my type... 

What is your type? ... 

We've changed our default setting as a Nation and as Nigerians into a SELF-CENTERED ONE. 

Until,  we have individual and family revolution for positive change, uphold rule of law, equity and justice,  shunning favoritism, self centeredness and corruption, despise shortcut to wealth, love our selves and culture, and also strive to advance our polity,  Nigeria will NEVER move forward. 

Not a curse,  but a Fact. 

Yours truly, 
@iamtundegold 

#tundegoldinspires #motivationtoday #inspiration #nigeria #nigeriayouth #lagos #abuja #leaders 

PUTTING CUSTOMER FIRST: THE IMPERATIVES


Putting the customer first, in simple terms, means that a business puts the needs and requirements of a customer ahead of anything and everything else.
Such a business strives to build healthy relationships with their consumers by identifying their needs and providing the best-possible experience to its customers.
These organizations pay special attention and emphasis on putting the customer’s priorities ahead of anything else, and end up providing a personalized customer experience.
They also acknowledge and thank their customers for their business from time to time, through various different methods and avenues.
Organizations that ‘put the customer first’ are commonly referred to as customer-oriented, customer-driven or customer-focused businesses. They are oriented towards serving the client’s needs, and measure customer-satisfaction levels in order to determine the success of their business.
Companies such as Apple, Samsung, Google and GE are just a few examples of customer-centric business models. These businesses strive to identify what their customers want, and do their utmost to fulfill their needs, wants and requirements with the products and services that they offer. These businesses also excel in customer-care and after-sales service.
For these organizations, being putting the customers first isn’t a strategy, it’s a culture!

Why is it essential to put the customer first?

For one essential reason: in order to be successful, an organization needs to continuously change and adapt to their customer’s ever-changing needs and wants. If they fail to do so, they will lose out to their competitors who are better at it, simple as that.
Therefore, putting the customer first is essential for customer-retention and customer-loyalty.
Why do people buy an iPhone every single year? Why does the iPhone – and Apple as a company – continue to dominate customer-satisfaction results year after year? Despite the emergence of strong competition, arguably better and stronger phones with superior operating systems, and companies such as Samsung spending billions into marketing?
For one simple reason: Apple knows what people want, and effectively satisfies their wants through its products. Which is why it has been able to build a strong army of loyal customers who are more than happy to pay for an iPhone or an iPad every single year!

How can organizations become more customer-oriented/customer-driven/customer-focused?

  1. Ask what the customer wants. Get inside their head. Primary and secondary marketing research is vital here. Collecting data through various methods will provide you with essential information about what people expect from you, and how you can fulfill their expectations. Apart from some of the traditional ways businesses collect such data, keep an eye out on Facebook comments, online forums where your customers hang-out (such as Reddit), and/or run keywords relevant to your business through Google to see what results pop-up (look on industry/market-specific blogs, for instance).
  2. Give your customer what they want. Sell them what they want to buy. Strive to provide them with the best value. Value is benefits minus cost. This is what people look at when determining whether they would want to do business with your organization or not.
  3. Ensure that your customers get easy access to each and every single one of your products and services at all times. Whether you decide to do this yourself, or through a partner/service provider is your call.
  4. Deliver on your promises! If you set a certain level of expectation, you need to be able to deliver on it. If you break any promise that you’ve made, it is clear that you don’t value your customer’s priorities. This can understandably be quite damaging to your reputation. It is also why it is essential to set realistic goals, so that you set realistic expectations in the first place.
  5. Acknowledge your customers for the business that they give you, for buying from you, for using your products and service year-in and year-out. Thank them through various different methods – from a simple ‘thank you message’ over social media. Speak with your customers and clients, respond to them, talk with them, and get to know them.
  6. Reward your customers from time to time. You can do this through various different avenues – discounts, sales or rebates, running promos, throwing a party, running a contest (with a valuable prize) and so on. Give something back to your clients. Be as creative with this as you can, think outside the box!
  7. Allow customers and clients to easily leave you feedback, and/or get in touch with you through various different methods – phone, email, website, from within the smartphone app (if applicable), or through an online forum. Dell, for instance, has a forum dedicated to support. Not only is this forum excellent in providing support to people via crowdsourcing, it is also an immense knowledge-base for Dell to monitor what their customers are saying about the company and its products.
  8. Make sure that being customer-oriented is not part of your organization’s strategy, it is an organizational culture! This requires teaching and training the right behavior, and rewarding it within the organization – behavior ensures that everyone under your organization’s umbrella is focused providing customers the solutions that they need.
  9. Adapt and change with time. Your customers and their needs, wants, and requirements are changing all the time. So should your products, services and your solutions.

Thoughts?

We'd love to hear your views,  Please, Share your thought via the comments field below!
-(Credit: SmartBusiness

CONSTANT EVOLUTION: CREATING A MORE EVOLVED YOU.





















                                         CONSTANT EVOLUTION:

When the word "evolution" is mentioned, you thoughts may drift back to high school science class and learning about the change within biological populations over billions of years. However, the real meaning of evolution is the gradual development of something growing more complex. This means you have the ability to evolve through the choices you make and the intentions you set daily.

You have already evolved from the person you were in elementary school. Why stop now that you’re an adult? You can make time to evolve even with the daily responsibilities to work and family. There are little actions you can take throughout your typically busy day to create a more evolved you.

Maybe you don’t see any purpose behind making a concerted and mindful effort towards your own self-evolution. Perhaps your family life is pretty good, you have a house and a car, and your career is on track. Why even bother?

You can achieve unknown levels of satisfaction and contentment when you reach peaks that once seemed unrealistic. When you’re on a path towards self-evolution you’ll be better prepared to handle challenges in life and all of the turmoil they can present.


What is the picture that is high and lofty your mind is afraid to conceive its attainment? You can begin one steps at a time. Drops of water makes the Mighty ocean they say. Evolution isn't a one off thing, its a process 

Start from where you are, begin to think expansively and creatively; take steps, acquire skills, interact with new peers, break barriers, conquer your fears, try again when you fail, let each passing phase of your life be marked and remembered with something significant that you've achieved, only then will you begin to see a more evolved you. 

See you at the top! 


Yours' Inspirationally,
Tundegold
#tundegoldinspires

5 Branding Tips All Startups Should Know






5 Branding Tips All Startups Should Know
Building a memorable brand is more important than ever.  In this climate of unlimited choices,  your brand has to be cohesive, memorable and differentiated to captivate consumers and eventually capture mind share.
Branding isn’t simply a visual identity, and a lot of start-ups go wrong by undervaluing the importance of branding initiatives. Think of branding as a vehicle for communicating your value to the world, engaging consumers on an emotional level, and creating a sense of ownership for your customers and fans.  A strong brand paints a picture of your core values, your personality, points of difference and clearly communicates to the consumer why they should choose you over competitors. Here are 5 branding assets you absolutely should not launch without.

1. A Memorable Name

Good brand names are rarely arbitrary.  They are carefully curated ambassadors of your brand personality that convey your brand’s position, tone, and values.  Names can be proper names (based on the founders if you like), descriptive names, imagistic, alphanumeric, playful, invented etc. Whatever you deem appropriate to get the tone and personality of your brand across is fair game.
Once you’ve identified a few names, evaluate them based on ease of spelling, sound, appearance, appropriateness and relevancy to the target market, and level of distinction.  Once you’ve settled on a name you love, do a trademark search before you spend time and energy on a logo design.  It might also be a good idea to test the name with your target market to make sure it resonates in a positive way!

2. A Strong Logo

When it comes to identity design, brands need to “go big, or go home.”  Logos need to be instantly recognizable, memorable, and cue the product/service you are offering. Color is increasingly important in logo design. In fact, color has been found to increase brand awareness by as much as 80%. Because of the nature of human brain, we recognize color long before we can decipher words, and we often associate certain colors with particular brands. Opt for highly recognizable shapes, unique and customized typefaces, and an ownable color palette, as they all help to increase brand recall.
After you’ve designed your logo, remember to test it.  Look at your logo in the company of other brands it will be surrounded by.  Ask yourself the following questions:
  • Is it appropriate for the category so consumers can relate it to a product or service?  Yet does it stand out enough to be memorable?
  • Does it read well in print, on package and online?
  • Does it work in both black and white and color?
  • Is it appropriate for the consumers, cultures, and subcultures that will be receiving it?
  • Does it convey the brand personality?
  • It is cueing the emotional response you are hoping for?

3. Meaningful Marketing Collateral

Alexander Hamilton said, “Those who stand for nothing fall for anything.” Brands need to own their positions and exhibit personality and emotion in order for consumers to make real and meaningful connections with them.  Arguably the greatest brands of the last century such as Coca-Cola, Apple, and Nike all have human qualities to them.  The emotions of their brands are palpable at every level.  We love them, we bring them into our homes and we make them a part of our everyday lives because they stand for the same things we do.

4.  An Optimized Website

Anybody can create a website — the Internet is full of sites where you can do it for free.  It is somewhat harder though, to create a website optimized for good user experience.  Your website should be a showcase for your brand personality, with rich and valuable content that will make consumers want to stay on your site and share it with their friends.  It’s a mistake to create a website just for the sake of having one.  It can be a truly invaluable tool for telling your brand story, proving your credibility and engaging with consumers in real time.  It is also the best place to gauge perceptions of your brands and products. Good sites balance design and functionality.

5.  A Well-Rounded Promotional Strategy

Social media is becoming a sort of “gold rush” with businesses attempting to lay claim to as much mind share as possible.  Interestingly, in a recent IBM study, 70% of executives thought their businesses would be perceived as “out of touch” if they did not engage in social media.  However, the same study also concluded that most people use social networks to interact with friends and families, not necessarily brands.
The point is, social media might not be a gold mine for your particular business.  A well-rounded promotional strategy will prove more fruitful in the long term, as you are engaging consumers through various mediums, and through a multidimensional approach.  Before you get caught up in promotional buzzwords, identify who your consumers are and where they dwell.  It’s not just a “presence” that will capture attention and be a driver to purchase. Brands need to convey real and tangible benefits across the board for consumers even to think about engaging with them.
What other branding tips do you know?  share with us in the comments field. 
-(Credit: Bplans

7 Digital Marketing Skills that Nigerian companies are hiring in 2018


Image result for digital marketing


7 Digital Marketing Skills that Nigerian companies are hiring in 2018

It is necessary to discuss about this topic, because LinkedIn did a study of top 25 skills that got people jobs in 2014 and 4 of these skills were marketing related.
  • 5 – SEO/SEM marketing
  • 12 – Marketing Campaign Management
  • 16 – Digital and Online Marketing
  • 20 – Channel Marketing.
25 job skills 2015 linkedin study
I agree because I noticed that Nigerian companies had similar job openings too. Keep reading.
7 Digital Marketing Skills that Nigerian companies are hiring in 2018:

1. Search Engine Optimization (SEO)
Are you good at optimizing a website for Google search and humans? Can you make a website easy for Google to crawl and rank in the right category of keywords? Then, you are the man/woman that companies are looking for.

2. Content Creation / Content Marketing /Copywriting
Most savvy companies in Nigeria have come to realize that just having a website is not enough. In order to achieve long-term sales goals, they must invest in content marketing.
The problem is, most of these companies don’t have the time to write articles for their company blog or create ebooks.
That’s where a content marketer, copywriter or blogger comes in.
To succeed in this field, you must be a good researcher and have the ability to create content that is educational, inspirational, entertaining and solves problems. The content doesn’t have to be all text, you can re-purpose your content to include videos, Slideshare presentation, photos, and podcast. 

3. Web Design/Development and UX
Can you build websites and/or mobile apps that helps to attract new visitors, convert visitors to leads or customers? Companies are hunting for you right now.

4. Pay-Per-Click (PPC)
Do you know how to use tools, like Google AdWords, Facebook Ads, LinkedIn, YouTube, & Twitter Ads effectively?
Do you have a deeper understanding of keyword selection, landing page optimization, copywriting and measuring the effectiveness of PPC campaigns?
Then you are what employers need. Go dust your resume and portfolio!

5. Email Marketing / Marketing Automation

Did you notice that between 2014 and 2015, Email marketing became popular in Nigeria?
Every Nigerian company is busy buying bulk email lists and sending blasts the wrong way – unfortunately.
Why did I say, unfortunately? Because I DO NOT support buying email lists. I’m an advocate of PERMISSION-BASED email marketing in Nigeria. If you need send people marketing newsletters, the least you can do is ask for their permission. Let them do it voluntarily.
Back to the topic, email marketing is not dead. As old as it may be, email marketing stilI has and will always be one of the most effective ways to market products and services.
But, in order to get qualified for the job, you must be well grounded in list building, lifecycle email copywriting, segmentation, HTML/CSS, and automated workflows.

6. Social Media Marketing/Advertising
Do you have great listening, writing, design and selling skills? Are you an avid reader and eternal learner of new technologies? Do you like measuring the results of your marketing strategy? Then you are the social media manager that Nigerian companies are looking for! Companies want you to manage, engage and convert their social media prospects into buyers. They also want you to keep up with the frequent changes in social media ad platforms. 

7. Video Production/Marketing
Can you tell stories and engage an audience with videos? Can you edit, host, promote and market that video on YouTube, Instagram, Vine and other channels? Nigerian companies are looking for you.
 
Which Nigerian Cities Have The Most Digital Marketing Jobs?
According to LinkedIn jobs section and from my own experience, the 4 major cities include:
  • Lagos
  • Abuja
  • Port-Harcourt
  • Kano.
Now that you know all of the above, go sharpen your skill in this regard
-(Credit: Caroline Wabara)


WHY ALL BUSINESS OR BRAND NEEDS DIGITAL MARKETING



Running your own start-up is no small feat. There are a million things that need your attention. 
Most entrepreneurs in their early days ignore marketing as it looks like an out-of-budget spend and is considered as a liability.

However, if done in the right way, Digital marketing can be a huge boom for your start-up and will give you consumer insights to grow and accelerate your business. Here’s a list of five things to do to market your start-up.

1.Be Mobile-ready:
In the digital landscape, it is of utmost importance that you are mobile-ready. Not only do you need to design a website in a mobile-friendly format, but also ensure that you need to think of a strategy that helps you reach out to your customers on their handheld devices. 

2.Content is King :
Content without doubt is king — a statement that all of us have heard and which can make a brand win or lose. The right content gets the consumer to engage and relate to the brand. 

3.SEO is a Long-term Investment:
SEO is not a short-term project, do not engage in it once your website is ready and then forget about it. Google, on a regular basis, announces updates and your website needs to be compliant based on those updates. Consumers use the internet to get information on almost everything. Hence look at SEO with a long term objective.

4.There is More to Digital than Social Media:
Digital marketing is not just about social media. There is a lot more to it. The world of digital comprises content marketing, bookmarking, videos, SEM, geo targeting and a lot more.  As a start up you must only invest in tools and platforms that make business sense. 

5.Digital Marketing When Done Right Can Create a Big Impact in a Long-term:
A thumb rule that every entrepreneur must remember is that there are no short term gratifications. And that you need to constantly optimize your content it is both an art and science, however do not expect results overnight.

Conclusion:
A brand is no longer what we tell consumers, it is what consumers tell each other. Give your brand or business online presence by marketing digitally. 

I CAN HELP YOUR BUSINESS WITH YOUR DIGITAL MARKETING CONCERNS...

Get in touch in with me via the contact page



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